What I'm Hired For

Lead creative and art direction for immersive attractions from early concept through opening, with a strong emotional arc and narrative structure

Translate major IP worlds including Jurassic World, Harry Potter, and Avatar into location based experiences that respect canon while still evolving the guest journey

Align writers, designers, production, vendors, and operators around a shared creative intent so that story, design, and operations support each other

Use systems thinking along with guest feedback and data to support personalization, adaptive encounters, and planning for multiple venues

Turn real constraints in venues, budgets, and approvals into clear creative frameworks that guide teams toward stronger, more focused solutions

I have led creative and art direction on large scale immersive projects and exhibitions around the world for global IPs such as Jurassic World, Harry Potter, and Avatar. Earlier in my career I led independent haunts and escape rooms that taught me how to ship complete experiences with small teams, tight resources, and a strong focus on the guest perspective.

I design large scale immersive attractions that put guests emotional journey first, supported by data driven creative structure and practical systems for personalization. My goal is to turn complex constraints into clear frameworks that teams can use to deliver memorable moments at scale.

I hold an MFA in Themed Experience Design and a background in physics, which together help me build creative systems and structures that support story rather than compete with it.

Profile

EXPERIENCE

Bryan McGowan

Creative Director For Immersive Experiences

I am a creative director for immersive attractions who focuses on building emotionally clear, operationally viable experiences for global IP.

To see selected projects, visit my Work page. For more on my systems and personalization research, explore Systems and Insights. To discuss a role or project, please use the Contact page.