Bryan McGowan
Creative Director For Immersive Experiences
I partner with studios, parks, museums, and brands as a creative director for immersive attractions, show development, and personalization systems that put guests' emotional journey first.
My background in physics and themed experience design helps me turn complex creative challenges into emotionally resonant experiences that balance ambition with feasibility around the world.
Featured Work
If you are hiring for a creative director role or looking for project based creative leadership on an attraction or exhibition, I would be happy to talk.
Jurassic World: The Experience
Led creative direction for Jurassic Word: The Experience at NEON’s first permanent venue, transforming a touring exhibition into a narrative driven attraction and turning building constraints into signature moments like a two story brachiosaurus and an adaptive Raptor Encounter.
London, Battersea Power Station
Creative Lead
Jurassic World: The Exhibition
Multiple venues globally
Creative Lead & Art Director
Provided ongoing creative oversight for touring deployments across venues including Bogota, Madrid, Manchester, Mexico City, and Basel, guiding installation, scenic adaptation, localization, IP approvals, and graphic updates while maintaining a consistent Jurassic World experience.
Jurassic World: The Experience
Bangkok
Concept Development, Creative Project Management
Aided in the concept development of a refreshed narrative that greatly expanded the scope of the existing Jurassic World: The Exhibition to a truly immersive experience. Worked directly with a graphic designer to create original and localized graphics.
Body Collectors
Escape City
Show Writing
Show writer for a horror themed escape experience.
Over the Falls
Escape City
Concept Development & Show Writing
Show writer for an escape room that staged a high stakes narrative journey centered around Canadian pirates seizing your old cargo ship and sending you barreling towards Niagara Falls.
The Hangover: The Escape Room
Escape City
Creative Director
Creative director for an immersive escape experience based on The Hangover. Responsible for narrative, puzzle structure, scenic direction, and media from blue sky through opening.
Jurassic World: The Experience
Gardens by the Bay
Concept Development, Creative Project Management
Developed concepts, interactives, and graphics that translated the IP into a botanic and science forward context so the experience felt native to the venue while remaining true to the franchise.
Sins of the Seas
World Heritage Exhibitions
Art Director
Led concept development, narrative structure, and early spatial planning for a large scale piracy themed museum experience exploring myth, maritime history, and atmospheric environments.
Britehouse
An Eventbrite Company
Creative Director
Worked with Eventbrite's in-house marketing team to develop the creative identity, logo, visual system, website design, and story for Eventbrite’s new experiential studio, britehouse, used in investor and partner decks.
Avatar: The Experience
Concept Redevelopment
Led concept redevelopment effort for Avatar: The Experience between runs, defining modular scenes and cultural touch points, planning for multiple venues, and aligning existing assets with sequel Avatar films under franchise guidance.
Harry Potter: Visions of Magic
Mexico City
Creative Project Management
Assisted the production team to adapt Visions of Magic for a new venue and Spanish speaking audience.
Additional Work
Below is a a selection of immersive attractions and experiential projects I have helped bring to life. Some of these projects have been put on hold, but will be updated when public information becomes available.
Let's chat!
I work with studios, parks, museums, and brands in a few specific ways. If you’re hiring for a full time or long term creative role, or you need project based creative leadership on an attraction or exhibition, I’d be happy to connect.
Creative Director for immersive attractions
I lead creative development and ensure alignment across multidisciplinary teams on new experiences or major expansions from blue sky to opening day.
Redevelopment and localization of existing shows
I reframe narratives, emotional arcs, existing assets, and guest flow to reinvigorate existing attractions to fit new venues, markets, or IP brand developments.
Creative Consulting
I apply my background in physics, creative strategy, and recommendation algorithms to produce creative systems your teams can use to deliver more emotionally resonant experiences while balancing production challenges.